eAppend

eAppend

Capture every email lead
Before you can start an effective digital marketing campaign, you must have a robust email database. DPS' eAppend Solution allows your dealership to append email addresses to your DMS quickly and easily. Plus, it can scrub your existing database of old or non-working email addresses. This impressive database system on steroids will allow your dealership to target the right customers with the right message at the right time.

Let DPS do all of the work while you make money
We'll manage the entire email appending process to your existing customer records. While this would be a major task for your staff, our service will extract your customer data file; apply a sophisticated email matching algorithm against the file; send a personalized invitation email to matched customers; track and report bounces and opt-outs; and upload the new email addresses to your DMS. Got all that? Just know that it will give your dealership a reliable email customer database. Plus, you'll only pay for the matches made.

eAppend Benefits

  • Reduces marketing costs - email is 1/3 the price of traditional printed marketing materials
  • Many customers prefer email communications to live communication
  • Eliminates the need to enter email addresses one at a time
  • Ensures your DMS is fully accurate and up-to-date