DPS Launches Powersports Division

DPS is a strategic database management and marketing services company with the soul of an advertising agency. Providing management and marketing services for over 2000 clients since 1999, we are a leader in customer loyalty and performance based retention marketing. Building on collaborative and innovative success, we continually expand our suite of solutions to present the most comprehensive marketing package in our industry.

Incorporating the same philosophies that bring marketing success to the automotive industry, DPS is now ready to take marketing for the Motorcycle and Boating industries to a whole new level.

Unmatched by any competitor, we demonstrate expertise in all aspects of the dealership:

 Database Management  Full Digital Marketing Expertise
 Sales/Aftersales Marketing  Social Media / ORM Expertise
 Business Intelligence/Analytics  Multi-Channel Marketing (Direct, Digital, Telephony & Text)
 Turn-key Event Marketing  Loyalty/Customer Retention Programs
 Conquest & New Aquisition  Local Account Consultation

DPS is proudly partnering with:

Pursuit Boat Logo
Mar Azul Marine Group Logo
Ducati Motorcycle Logo
BMW Motorrad Logo
Yamaha Logo

DPS Power Sport Division

Discover the sales and profit potential of your active, inactive and prospective customer base with DPS’s suite of multi-channel marketing and business intelligence solutions. With DPS, you build customer relationships to last a lifetime. For more information and to enroll in any of our solutions, call today and let’s develop the ideal strategy for your dealership.

Learn more about the DPS solutions designed for power sports

Direct Mail and Conquest Marketing

Direct Mail & Conquest marketing

Direct Mail

Creating additional opportunities for your dealership using high-impact, creative direct mail requires strategic planning, precision targeting and marketing expertise. Our proven experience and capabilities allow DPS to deliver results in a cost-effective manner while maximizing your return on investment.

DPS works with you to create an ideal target list using either customer data from your DMS or CRM tool or generating a prospect list with specific demographic traits. With access to millions of potential customers fitting the right profile, our data management expertise aids in maximizing response rates and additional sales for you!

Once the target audience is identified, our creative design team goes to work producing a customized communication based on the format and messaging you select.

65% of all consumers have made a purchase as a result of direct mail 1

4.4% average response rate for business to consumer direct mail 2

1 Beasley, Laurie; “Why Direct Mail Still Yields the Lowest Cost-per-Lead and Highest Conversion Rate”; http://www.onlinemarketinginstitute.org/blog/2013/06/ why-direct-mail-still-yields-the-lowest-cost-per-lead-and-highest-conversion-rate; accessed September 6, 2014. 2 Ibid.

Owner Retention Program

Owner Retention Program

Boating Direct Mail

Building Customer Loyalty & Improving the Customer Experience

The Boater Retention Program is designed specifically to leverage unique offerings and technology — such as Original Parts, Equipment and Apparel — in building your bottom line.

The Owner Retention Program Features

  • Comprehensive Communication Strategy
  • Impactful Creative & Compelling Messaging
  • Direct Mail/Email/Telephony
  • Robust Reporting & Analytics

Communications Include:

  • Introduction to Service & Parts
  • Service Notifications
  • Thank You For Service
  • Declined Service Follow-Up
  • Themed Interim Communications
  • Inactive Customer Reacquisition

Program Benefits:

  • Build lasting and more profitable customer relationships
  • Increase customer retention and loyalty
  • Greater service & parts sales opportunities for your dealership
  • Increased revenue and customer satisfaction

Direct Mail

Event Marketing

Event Marketing

Boating Event Marketing


  • Review event outcomes
  • Analytics and ROI analysis
  • Schedule next event

Multi-Channel Capabilities

By integrating a multi-channel communication strategy, DPS broadens your event broadcast in today’s mobile-minded world. Telephony, Social Media and dedicated Pay-Per-Click Search campaigns, in conjunction with direct and digital mail, gives your event 360° of advertising coverage.

Motorcycle Event

Search Engine Marketing

Search Engine Marketing – Paid Search (PPC)

Boating Search Engine Marketing

DPS executes targeted keyword campaigns and search strategies custom-built for your dealership. Our paid search campaigns target relevant traffic more likely to convert and spend. Not all traffic is created equally and we strive to drive the best-of- the-best to your website or dedicated landing page. With compelling incentives and value statements, we capture a higher click-through rate and maximize the consumer’s time on site – delivering quality opportunities for stronger traffic and monthly revenue.

Paid Search Benefits

  • Fully trackable return on investment analysis – every dollar is campaign tracked
  • PPC is the optimal solution for revenue conversion
  • PPC ad scheduling allows you to take advantage of holidays and timely trends
  • PPC campaigns allow you target specific areas with specific keywords, tailoring your dealership’s online marketing plan by area

Search Engine Marketing-Optimization (SEO)

DPS specifically targets keywords within your coverage area to capture prospects. In today’s world of instant gratification, you cannot afford to come in second place, let alone appear on the second page. Implementing DPS’s robust SEO strategy earns you top search engine rankings, putting your business on top and in position to beat the competition.

Standard SEO Services

  • Full keyword research and website analysis
  • Geo-targeted coding, page speed auditing and on-page copy generation
  • Continual on-site content optimization
  • Custom website page creation for dealer events and sales
  • Continual off-site linking and link tracking
  • Full Social Media integration and Google+ local page management
  • Monthly organic reporting with keyword auditing and custom report generation

Mobile Touch®

Mobile Touch®

Motorcycle Mobile Touch

Text messaging has emerged as one of the most popular and convenient ways to communicate. Just consider:

Fact 1: More than 5 billion text messages are sent each day

Fact 2: Most people are within a few feet of their mobile phones at all times

Fact 3: 98% of people respond to a text message in less than 15 minutes

Mobile Touch® is the easy way to communicate with your customers via text. Featuring both “hands-off” event driven messages and text on-demand capabilities, Mobile Touch® allows you to:

  • Keep customers better informed when their boat is in for service
  • Quickly obtain repair authorization
  • Improve customer experience with a timely thank you

AutoConnect - Email Marketing On Demand


Boating AutoConnect

Targeted email marketing quickly delivers customers to your dealership. DPS’s cloud-based digital marketing platform uses data directly from your DMS or CRM tool to deliver custom email and automated phone messages.

Day-to-day demands make it difficult to find the time to maintain a consistent email marketing presence. With the DPS Managed Digital Service, we handle every aspect of your email marketing – from developing a custom ad plan to creative services; list selection to send execution and tracking.


  • Dedicated Digital Media Specialist will provide you world-class customer service
  • On-demand, same-day email campaigns. You call it in; we get it launched
  • Two proactive campaigns a month (minimum)
  • Professional copy and increased open rates with commanding subject lines
  • Detailed campaign reporting and analytics
  • Automated voice feature is great for announcing events and reminders of important milestones

Social Media Management

Social Media Management

Motorcycle Social Media

Social Media is a marketing powerhouse for businesses. Not only does it build relationships with customers and prospects, it drives revenue to your door. Our focus is on coordinating existing media, refinement, creating quality content and continuity to optimize engagement and performance.

Our Social Media coaches and strategists manage your Social Media networks and create revenue opportunities every month. In today’s social world, skillful daily management is how you turn Likes into profits. Our social team is managed by marketing experts who know exactly how to target and create content needed to produce ROI.

Online Reputation Management

Today’s consumers are obsessed with business reviews. Having a strong proactive Online Reputation Management (ORM) program is critical. Coupling ORM with Social Media is the conduit allowing you to outpace your competitors.

With each response you present testimonials to your performance and corporate culture. Keep in mind, choosing not to respond is still a response in the eyes of prospects seeking to build a new relationship with you. Ensure your reputation stays intact and properly maintained as your business grows stronger by incorporating DPS’s daily ORM.

Contact DPS today to speak with a Power Sport representative and lets begin to develop the perfect business stategy for your dealership.