Campaign Marketing

Campaign Marketing

Our targeted mail marketing will blast through your sales targets
While newer advertising forms like SEM and SEO, social media and email marketing all have their place in a robust car dealership marketing campaign, direct mail will always be a huge weapon in a dealer's advertising arsenal. In order to wield this marketing weapon properly, creating additional opportunities for your dealership through direct mail requires strategic planning, precision targeting and marketing expertise. Dealer Product Services has the proven experience and capabilities to deliver results in a cost-effective manner while maximizing the return on your investment. Our ability to identify potential customers within your market through a combination of our data management prowess, and predictive modeling formulas are the key to your ROI. DPS will provide you with the ideal list of prospects - prospects likely doing business elsewhere in your market - to maximize your response rates.

Drive Consumers to Your Dealership
With target audiences identified, we leave the finishing touches to our creative artists who specialize in automotive design. They offer dealer customized formats and messaging to accelerate return. Direct mail saw a resurgence in response rates. Up 1.5% from 2011, direct mail response rates hit 4.4% for business to consumer mailings. Utilize DPS for your direct mail services and revel in the revenue target marketing provides.